The Roots
Sowing the seed
Penta Hotels wanted to elevate the look and feel of their entrances and bar areas across 10 properties in the EU and UK, creating spaces that felt both inviting and memorable.
From Seed to Bloom
In just four weeks, we transformed key locations including Reading, Paris, Prague, and all German properties: Bremen, Braunschweig, Eisenach, Kassel, Leipzig, Rostock, and Wiesbaden. Working closely with onsite teams, we handpicked plants for each space, ensuring they complemented Penta’s unique “moody” ambiance while thriving in their environments.
Bloom
The combination of lush greenery and signature lighting brought each space to life, creating striking focal points that blend nature with design. The enhanced entrances and bar areas not only elevated the guest experience but also strengthened Penta’s distinctive brand identity.